Influencer Marketing for Real Estate: How to Get Started

# Influencer Marketing

Are you a real estate agent or broker looking to expand your reach and attract more clients? If so, you may want to consider influencer marketing as a strategy to help you achieve your goals. In this article, we'll explore what influencer marketing is, how it can benefit your real estate business, and how to get started with your own influencer marketing campaign.

Influencer marketing is a powerful tool for real estate agents looking to build their brand and connect with potential clients. By partnering with influencers who have a strong following in your target market, you can increase your visibility and credibility in the industry.

Ryan Fitzgerald

Owner and Realtor

What is Influencer Marketing?

Influencer marketing is a type of marketing that involves partnering with individuals who have a large following on social media or other online platforms. These individuals, known as influencers, can help you reach a wider audience and promote your brand or products to their followers.

In the context of real estate, an influencer could be a popular blogger or social media personality who has a large following of people interested in buying or selling homes. By partnering with these influencers, you can tap into their audience and potentially attract new clients to your business.

The Benefits of Influencer Marketing for Real Estate

There are several benefits to using influencer marketing as a strategy for your real estate business. Here are just a few:

Increased Visibility

Partnering with influencers can help you reach a wider audience than you might be able to on your own. By leveraging their existing following, you can get your brand and message in front of people who may not have otherwise heard of you.


Influencers are often seen as experts in their field, and their endorsement of your brand can lend credibility to your business. This can be especially important in the real estate industry, where trust and credibility are key factors in attracting clients.

Targeted Marketing

Influencers often have a specific niche or audience that they cater to. By partnering with an influencer who has followers interested in real estate, you can ensure that your message is reaching the right people.


Compared to other forms of advertising, influencer marketing can be relatively cost-effective. While some influencers may charge a fee for their services, the cost is often lower than traditional advertising methods like TV or radio ads.

How to Get Started with Influencer Marketing for Real Estate

Now that you know the benefits of influencer marketing, how do you get started with your own campaign? Here are some steps to follow:

Identify Your Goals

Before you start reaching out to influencers, it's important to identify your goals for the campaign. Do you want to increase brand awareness? Generate leads? Drive traffic to your website? Having a clear goal in mind will help you choose the right influencers and measure the success of your campaign.

Find the Right Influencers

Once you've identified your goals, it's time to find the right influencers to partner with. Look for influencers who have a large following in your target market and who align with your brand values. You can use tools like BuzzSumo or Followerwonk to find influencers in your industry.

Reach Out to Influencers

Once you've identified potential influencers, it's time to reach out to them. Keep in mind that influencers are often inundated with requests, so it's important to make your pitch stand out. Be clear about what you're offering and what you hope to achieve with the partnership.

Create Compelling Content

Once you've partnered with an influencer, it's time to create compelling content that will resonate with their audience. This could be anything from a blog post to a video tour of a property. Make sure the content is high-quality and aligns with your brand values.

Measure Your Results

Finally, it's important to measure the success of your influencer marketing campaign. Use tools like Google Analytics to track website traffic and leads generated from the campaign. This will help you determine whether the campaign was successful and identify areas for improvement in future campaigns.


Influencer marketing can be a powerful tool for real estate agents and brokers looking to expand their reach and attract new clients. By partnering with influencers who have a large following in your target market, you can increase visibility, build credibility, and generate leads for your business. Follow the steps outlined in this article to get started with your own influencer marketing campaign and start seeing results for your real estate business.


Did you know that 49% of consumers rely on influencer recommendations when making a purchase decision in the real estate industry? According to a survey conducted by Stackla, nearly half of all consumers trust the opinions of influencers when it comes to buying or renting a property. This highlights the importance of incorporating influencer marketing into your real estate strategy. Don't miss out on potential leads - start leveraging the power of influencers today!

🤔 Frequently Asked Questions

1. Does influencer marketing work for real estate?

Influencer marketing has become a buzzword in the digital marketing world, but does it work for real estate? The answer is a resounding yes! In fact, influencer marketing can be a powerful tool for real estate agents and brokers looking to increase their reach and credibility. By partnering with influencers who have a strong following in the real estate niche, agents can tap into a highly engaged audience that is already interested in buying or selling property. Influencers can share their experiences working with the agent or broker, showcase properties, and provide valuable insights and tips for their followers. This type of marketing can help agents build trust and establish themselves as experts in the industry, ultimately leading to more leads and sales. So, if you're looking to take your real estate business to the next level, consider incorporating influencer marketing into your strategy.

2. What is a real estate influencer?

A real estate influencer is someone who has established themselves as an authority in the real estate industry and has a significant following on social media platforms. These individuals have a strong online presence and are highly respected for their knowledge and expertise in the field. They are often sought after for their opinions and insights on real estate trends, market conditions, and investment opportunities. Real estate influencers use their social media platforms to share their experiences, thoughts, and advice with their followers, and they often collaborate with other influencers and brands to promote their content and services. If you're looking to stay up-to-date on the latest real estate news and trends, following a real estate influencer is a great way to stay informed and gain valuable insights into the industry.

3. How to do a marketing strategy for a real estate?

If you're looking to create a marketing strategy for your real estate business, there are a few key steps you should follow to ensure success. First, identify your target audience and understand their needs and preferences. This will help you tailor your messaging and marketing efforts to appeal to them specifically. Next, create a strong brand identity that sets you apart from your competitors and resonates with your target audience. This can include developing a unique logo, color scheme, and messaging that speaks to your brand values and personality. Once you have your brand identity in place, it's time to start promoting your business through a variety of channels, including social media, email marketing, and paid advertising. By using a combination of these tactics, you can reach a wider audience and generate more leads for your real estate business. Remember to track your results and adjust your strategy as needed to ensure continued success.

4. Why social media marketing is important for real estate?

Social media marketing has become an essential tool for real estate professionals. With the rise of social media platforms, it has become easier to connect with potential clients and showcase properties in a visually appealing way. Social media allows real estate agents to build their brand, establish credibility, and reach a wider audience. By creating engaging content, such as virtual tours, property listings, and market updates, agents can attract and retain clients. Social media also provides an opportunity for agents to engage with their audience, answer questions, and provide valuable information. In addition, social media advertising allows agents to target specific demographics and increase their visibility. Overall, social media marketing is a cost-effective and efficient way for real estate professionals to grow their business and stay competitive in a crowded market.