Why Your Instagram Ads Not Showing in Ads Manager?
# PPC
🤔 Frequently Asked Questions
If you're running an Instagram ad campaign and you're not seeing any results, it can be frustrating. You've put in the time and effort to create an ad that you think will resonate with your target audience, but for some reason, your ad isn't showing up in the Ads Manager. So, what's going on? In this article, we'll explore some of the reasons why your Instagram ads may not be showing up in the Ads Manager and what you can do to fix the issue.
If your Instagram ads are not showing in Ads Manager, it could be due to a variety of reasons such as low ad relevance score or ad disapproval. It's important to troubleshoot and address these issues to ensure your ads are reaching your target audience.
What is Ads Manager?
Before we dive into the reasons why your Instagram ads may not be showing up in the Ads Manager, let's first define what Ads Manager is. Ads Manager is the platform that allows you to create and manage your Instagram ad campaigns. It's where you can set your budget, choose your target audience, and create your ad. Once your ad is created, you can track its performance in the Ads Manager to see how it's performing.
Reason 1: Your Ad Wasn't Approved
One of the most common reasons why your Instagram ads may not be showing up in the Ads Manager is that your ad wasn't approved. Instagram has strict guidelines when it comes to advertising, and if your ad doesn't meet those guidelines, it won't be approved. Some of the reasons why your ad may not be approved include:
- Your ad contains inappropriate content
- Your ad violates Instagram's community guidelines
- Your ad contains misleading information
If your ad wasn't approved, you should receive an email from Instagram explaining why it was rejected. You can then make the necessary changes to your ad and resubmit it for approval.
Reason 2: Your Ad Wasn't Targeted Correctly
Another reason why your Instagram ads may not be showing up in the Ads Manager is that they weren't targeted correctly. When you create an ad, you have the option to choose your target audience based on factors such as age, gender, location, interests, and behaviors. If you didn't target your ad correctly, it may not be showing up in the Ads Manager.
To fix this issue, you can go back into the Ads Manager and adjust your targeting. Make sure that you're targeting the right audience for your ad and that you're not excluding any potential customers.
Reason 3: Your Ad Budget is Too Low
If you're not seeing any results from your Instagram ad campaign, it could be because your ad budget is too low. Instagram ads work on a bidding system, which means that the more you're willing to pay for an ad, the more likely it is to be shown to your target audience. If your ad budget is too low, your ad may not be shown to as many people as you'd like.
To fix this issue, you can increase your ad budget in the Ads Manager. Make sure that you're setting a realistic budget based on your goals and the size of your target audience.
Conclusion
If your Instagram ads aren't showing up in the Ads Manager, it can be frustrating, but it's not the end of the world. By understanding the reasons why your ads may not be showing up, you can take the necessary steps to fix the issue and get your ad campaign back on track. Whether it's adjusting your targeting, increasing your ad budget, or making changes to your ad, there are plenty of ways to improve the performance of your Instagram ads. With a little bit of patience and persistence, you can create an ad campaign that resonates with your target audience and drives results for your business.
💡 #INSIGHT
According to a recent study by AdEspresso, as many as 32% of Instagram ads fail to deliver due to ad rejection or disapproval. This means that out of every 100 ads that are created, 32 of them are not shown to the target audience. This highlights the importance of carefully following Instagram's ad policies and guidelines to ensure that your ads are approved and shown to your intended audience.
🤔 Frequently Asked Questions
1. How do I link my Instagram ads to ads manager?
Linking your Instagram ads to Ads Manager is a straightforward process that can be completed in just a few simple steps. First, ensure that your Instagram account is linked to your Facebook Page. Next, navigate to Ads Manager and select the "Create" button to start a new ad campaign. From there, choose the objective that aligns with your advertising goals and select Instagram as your ad placement. You can then customize your ad creative, targeting, and budget. Finally, review and publish your ad campaign, and it will be live on Instagram. Remember to monitor your ad performance regularly and make adjustments as needed to optimize your results. With these steps, you'll be able to connect your Instagram ads to Ads Manager and reach your desired audience effectively.
2. How do I run Instagram ads with Facebook Ads Manager?
Running Instagram ads with Facebook Ads Manager is a great way to reach a wider audience and increase brand awareness. To get started, you'll need to create a Facebook Ads Manager account if you don't already have one. Once you're logged in, select "Create Ad" and choose the objective that best aligns with your goals. From there, you'll be able to select Instagram as a placement option and customize your ad creative and targeting options. It's important to keep in mind that Instagram ads are managed through the Facebook Ads Manager platform, so you'll need to have a Facebook Page connected to your Instagram account in order to run ads. With the right targeting and creative strategy, Instagram ads can be a highly effective way to grow your business and engage with your target audience.
