Why Are Your Instagram Ads Pending Approval?
# PPC
Are you frustrated with your Instagram ads being stuck in the pending approval stage? You're not alone. Many business owners and marketers have experienced this issue, and it can be a real headache. In this article, we'll explore why your Instagram ads might be pending approval and what you can do to get them approved faster.
If your Instagram ads are pending approval, it's likely due to violations of the platform's advertising policies. Make sure you review these policies thoroughly before submitting your ads.
Understanding Instagram's Ad Approval Process
Before we dive into the reasons why your Instagram ads might be pending approval, it's important to understand the ad approval process. When you create an Instagram ad, it goes through a review process to ensure that it meets Instagram's advertising policies. These policies are in place to protect Instagram users and ensure that ads are not misleading or offensive.
The review process typically takes 24-48 hours, although it can take longer in some cases. During this time, your ad will be reviewed by a member of Instagram's team who will check it for compliance with their policies. If your ad is approved, it will start running on Instagram. If it's not approved, you'll receive an email explaining why it was rejected.
Reasons Why Your Instagram Ads Might Be Pending Approval
Now that you understand the ad approval process, let's explore some of the reasons why your Instagram ads might be pending approval.
1. Your Ad Violates Instagram's Advertising Policies
The most common reason why Instagram ads are rejected is that they violate Instagram's advertising policies. These policies are in place to protect users and ensure that ads are not misleading or offensive. Some of the most common policy violations include:
- Using inappropriate language or imagery
- Making false or misleading claims
- Promoting illegal or prohibited products or services
- Using copyrighted material without permission
If your ad violates any of these policies, it will be rejected, and you'll need to make changes to bring it into compliance.
2. Your Ad Contains Prohibited Content
In addition to violating Instagram's advertising policies, your ad may contain prohibited content that is not allowed on the platform. Some examples of prohibited content include:
- Adult content
- Drugs or drug-related content
- Tobacco-related content
- Weapons-related content
If your ad contains any of this content, it will be rejected, and you'll need to make changes to comply with Instagram's policies.
3. Your Ad Has Technical Issues
Sometimes, Instagram ads are rejected due to technical issues. This could be because of a problem with the ad's format, size, or resolution. If your ad has technical issues, it will be rejected, and you'll need to make changes to fix the problem.
Tips for Getting Your Instagram Ads Approved Faster
Now that you know why your Instagram ads might be pending approval, let's explore some tips for getting them approved faster.
1. Follow Instagram's Advertising Policies
The best way to ensure that your Instagram ads get approved quickly is to follow Instagram's advertising policies. Make sure that your ad does not violate any of these policies, and avoid using inappropriate language or imagery.
2. Avoid Prohibited Content
In addition to following Instagram's advertising policies, make sure that your ad does not contain any prohibited content. This includes adult content, drugs or drug-related content, tobacco-related content, and weapons-related content.
3. Use High-Quality Images and Videos
To ensure that your ad looks professional and appealing, use high-quality images and videos. Make sure that your images and videos are clear, well-lit, and visually appealing.
4. Be Patient
Finally, be patient. The ad approval process can take up to 48 hours, so don't panic if your ad is still pending approval after a few hours. If your ad is rejected, take the time to make the necessary changes and resubmit it for approval.
Conclusion
Instagram's ad approval process can be frustrating, but it's an important step in ensuring that ads on the platform are safe and appropriate for users. By following Instagram's advertising policies, avoiding prohibited content, using high-quality images and videos, and being patient, you can increase your chances of getting your ads approved quickly.
💡 #INSIGHT
Did you know that as of June 2021, Instagram has over 1 billion monthly active users? (Source: Statista) With such a massive user base, it's no wonder that Instagram has strict guidelines for advertising on their platform. In fact, according to a recent study by Hootsuite, 70% of Instagram ads are rejected or require changes before being approved. (Source: Hootsuite) So, if you're wondering why your Instagram ads are pending approval, it's likely due to Instagram's rigorous review process.
🤔 Frequently Asked Questions
1. Why does my Instagram ad say pending approval?
If your Instagram ad says "pending approval," it simply means that your ad is undergoing a review process by Instagram's team. Instagram has strict guidelines on what can and cannot be promoted on their platform, so it's important to ensure that your ad complies with their policies. The review process typically takes anywhere from 24 to 48 hours, but it can sometimes take longer depending on the volume of ads being reviewed. Once your ad is approved, it will start running on Instagram and you'll be able to track its performance. If your ad is rejected, you'll receive an email explaining why it was not approved and what changes you can make to comply with Instagram's policies. It's important to review Instagram's advertising policies thoroughly before creating an ad to avoid any potential rejection or delay in approval.
2. How long do Instagram ads take to approve?
As an expert SEO copywriter, I can tell you that the approval time for Instagram ads can vary. Typically, it takes around 24-48 hours for an ad to be approved by Instagram. However, this timeline can be affected by a number of factors, such as the complexity of the ad, the number of ads being reviewed at the time, and whether or not the ad violates any of Instagram's advertising policies. To ensure a smooth and speedy approval process, it's important to follow Instagram's guidelines and best practices when creating your ad. This includes using high-quality images or videos, targeting the right audience, and avoiding any prohibited content. By adhering to these guidelines, you can help ensure that your ad is approved in a timely manner and reaches your intended audience.
3. How long does pending ads take?
Pending ads can take anywhere from a few minutes to several days to be approved, depending on the platform and the complexity of the ad. Some platforms, like Google Ads, have automated systems that can quickly review and approve ads that meet their guidelines. However, if the ad is flagged for further review, it may take longer to be approved. On other platforms, like Facebook Ads, the review process is done by real people, so it may take longer for the ad to be approved. Additionally, if the ad violates any of the platform's policies, it may be rejected and require revisions before it can be approved. Overall, it's important to plan ahead and give yourself enough time for the ad review process, especially if you have a specific launch date in mind.
4. Why is my ad still pending?
If you're wondering why your ad is still pending, there are a few reasons why this may be happening. Firstly, it's possible that your ad has been flagged for review due to a violation of our advertising policies. This can happen if your ad contains prohibited content or violates our community standards. In this case, our team will review your ad to ensure that it meets our guidelines before it can be approved. Alternatively, your ad may simply be experiencing delays due to high volume or technical issues. Rest assured that our team is working hard to get your ad approved as quickly as possible. If you have any concerns or questions about the status of your ad, please don't hesitate to reach out to our support team for assistance.
