Who Is an Email Marketer? Roles and Responsibilities Explained

# Email Marketing

Email marketing has become an essential part of any successful digital marketing strategy. It is a cost-effective way to reach out to potential customers and keep existing ones engaged. But who is an email marketer, and what are their roles and responsibilities? In this article, we will explore the world of email marketing and shed light on the people behind the campaigns.

Email marketing is a powerful tool that allows businesses to connect with their audience in a personalized way, but it requires a strategic approach and attention to detail.

Cynthia Price

VP of Marketing at Emma

What is Email Marketing?

Before we dive into the roles and responsibilities of an email marketer, let's first define what email marketing is. Email marketing is the act of sending commercial messages, typically to a group of people, using email. These messages can be promotional, informative, or a combination of both. The goal of email marketing is to build relationships with customers, increase brand awareness, and drive sales.

Who is an Email Marketer?

An email marketer is a professional who is responsible for creating and executing email marketing campaigns. They are typically part of a marketing team and work closely with other digital marketing professionals, such as social media managers, content creators, and SEO specialists.

Email marketers are responsible for creating email campaigns that are engaging, relevant, and personalized. They must have a deep understanding of their target audience and be able to craft messages that resonate with them. They also need to be skilled in using email marketing software, such as Mailchimp or Constant Contact, to create and send emails, track performance, and analyze data.

Roles and Responsibilities of an Email Marketer

Now that we know who an email marketer is let's take a closer look at their roles and responsibilities. Here are some of the key tasks an email marketer is responsible for:

1. Developing Email Marketing Strategies

One of the primary responsibilities of an email marketer is to develop email marketing strategies that align with the overall marketing goals of the company. This involves identifying target audiences, creating email lists, and developing content that resonates with the audience.

2. Creating Email Campaigns

Once the email marketing strategy has been developed, the email marketer is responsible for creating email campaigns that are engaging, relevant, and personalized. This involves creating email templates, writing copy, and designing graphics that align with the brand's visual identity.

3. Managing Email Lists

Email marketers are also responsible for managing email lists. This involves segmenting email lists based on various criteria, such as demographics, interests, and behaviors. They must also ensure that email lists are up-to-date and comply with email marketing regulations, such as the CAN-SPAM Act.

4. Analyzing Data

Email marketers must be skilled in analyzing data to measure the success of email campaigns. This involves tracking open rates, click-through rates, and conversion rates. They must also be able to identify trends and make data-driven decisions to improve future email campaigns.

5. A/B Testing

A/B testing is a crucial part of email marketing. It involves testing different elements of an email campaign, such as subject lines, images, and calls-to-action, to determine which version performs better. Email marketers must be skilled in designing and executing A/B tests and interpreting the results.


In conclusion, an email marketer is a professional who is responsible for creating and executing email marketing campaigns. They play a crucial role in building relationships with customers, increasing brand awareness, and driving sales. Their roles and responsibilities include developing email marketing strategies, creating email campaigns, managing email lists, analyzing data, and A/B testing. By understanding the roles and responsibilities of an email marketer, you can better appreciate the work that goes into creating successful email campaigns.


Did you know that email marketing has an average ROI of $42 for every $1 spent? (Source: DMA, 2019) That's a whopping 4200% return on investment! With such impressive numbers, it's no wonder that email marketers are in high demand. But what exactly does an email marketer do? Let's explore their roles and responsibilities in our latest article.

🤔 Frequently Asked Questions

1. What are the 4 types of email marketing?

Email marketing is a powerful tool that can help businesses connect with their audience and drive sales. There are four main types of email marketing that you should know about. The first is promotional emails, which are designed to promote a specific product or service. These emails often include special offers or discounts to entice customers to make a purchase. The second type is newsletters, which are sent out on a regular basis to keep customers informed about new products, company news, and industry trends. The third type is transactional emails, which are sent automatically in response to a specific action taken by the customer, such as a purchase or a password reset. Finally, there are automated emails, which are triggered by specific events or behaviors, such as abandoning a shopping cart or signing up for a newsletter. By understanding these four types of email marketing, you can create a comprehensive strategy that will help you reach your target audience and achieve your business goals.

2. What do email marketers make?

Email marketing is a lucrative field that has been growing in popularity over the years. If you're wondering what email marketers make, the answer is that it varies depending on a number of factors. According to Glassdoor, the average salary for an email marketer in the United States is around $65,000 per year. However, this can vary depending on your level of experience, the size of the company you work for, and the industry you're in. Some email marketers can make upwards of six figures, especially if they have a strong track record of success and are able to drive significant revenue for their company. So if you're looking for a career that can be both financially rewarding and creatively fulfilling, email marketing might be the perfect fit for you!

3. Is email marketing a real job?

Email marketing is not only a real job, but it's also a highly sought-after skill in today's digital age. With the rise of e-commerce and online businesses, email marketing has become an essential tool for reaching and engaging with customers. As an email marketer, you'll be responsible for crafting compelling messages that resonate with your audience, driving sales and building brand loyalty. You'll need to have a deep understanding of your target market, as well as the ability to write persuasive copy that inspires action. But the rewards are well worth the effort - email marketing has been shown to have one of the highest ROI of any marketing channel, making it a valuable asset for any business looking to grow and succeed in today's competitive landscape. So if you're looking for a challenging and rewarding career in digital marketing, email marketing might just be the perfect fit for you!