What to Do When Your Instagram Ads Are Not Approved

# PPC

Instagram is one of the most popular social media platforms, with over a billion active users. It's also a great platform for businesses to advertise their products and services. However, getting your Instagram ads approved can be a challenge. In this article, we'll explore what to do when your Instagram ads are not approved.

When your Instagram ads are not approved, don't panic. Take a step back and analyze the reason for disapproval. It could be a simple fix like adjusting your image or text. Remember, every rejection is an opportunity to improve your ad and ultimately your results.

Samantha Smith

Social Media Marketing Expert

Why Are Your Instagram Ads Not Approved?

Before we dive into what to do when your Instagram ads are not approved, it's important to understand why they are not approved in the first place. There are several reasons why Instagram may not approve your ads:

  • Your ad violates Instagram's policies
  • Your ad contains prohibited content
  • Your ad does not meet Instagram's ad guidelines
  • Your ad contains false or misleading information
  • Your ad violates intellectual property rights

Now that we know why Instagram may not approve your ads, let's look at what you can do to get them approved.

Check Your Ad Against Instagram's Policies

The first step to getting your Instagram ads approved is to check your ad against Instagram's policies. Instagram has strict policies on what can and cannot be advertised on their platform. Some of the prohibited content includes:

  • Illegal products or services
  • Discriminatory content
  • Misleading or false information
  • Adult products or services
  • Weapons, explosives, or ammunition

If your ad violates any of these policies, it will not be approved. Make sure to review Instagram's policies before creating your ad to ensure that it meets their guidelines.

Review Your Ad Content

If your ad meets Instagram's policies but is still not approved, it's time to review your ad content. Instagram has specific guidelines on what can and cannot be included in an ad. Some of the guidelines include:

  • Advertisements must be truthful and not misleading
  • Advertisements cannot contain offensive or inappropriate content
  • Advertisements must be relevant to the targeted audience
  • Advertisements cannot contain excessive text or poor image quality

Make sure to review your ad content against these guidelines to ensure that it meets Instagram's standards.

Edit Your Ad and Resubmit

If your ad violates Instagram's policies or guidelines, you will need to edit your ad and resubmit it for approval. Make sure to make the necessary changes to your ad content to meet Instagram's standards. Once you have made the changes, resubmit your ad for approval.

Appeal the Decision

If your ad still does not get approved after editing and resubmitting, you can appeal the decision. Instagram provides an appeals process for ads that have been rejected. To appeal, go to the Ad Center in your Instagram account and select the ad that was rejected. Click on "Appeal" and provide a detailed explanation of why you believe the ad should be approved.

Conclusion

Getting your Instagram ads approved can be a challenge, but it's not impossible. By understanding Instagram's policies and guidelines, reviewing your ad content, editing and resubmitting, and appealing the decision if necessary, you can increase your chances of getting your ads approved. Remember to always create ads that are truthful, relevant, and appropriate for your targeted audience.

💡 #INSIGHT

According to a study conducted by Hootsuite, 32% of Instagram ad rejections are due to violation of their ad policies, while 28% are due to technical errors. It's important to thoroughly review Instagram's ad policies and ensure that your ads comply with them to avoid rejection. Additionally, regularly checking for technical errors and resolving them promptly can help prevent ad rejection.

🤔 Frequently Asked Questions

1. Why is my ad not approved on Instagram?

There are a number of reasons why your ad may not have been approved on Instagram. The platform has specific guidelines and policies that all ads must adhere to, and if your ad violates any of these rules, it will be rejected. Some common reasons for ad rejection include the use of prohibited content, such as adult content, hate speech, or illegal products or services. Additionally, Instagram may reject ads that are misleading, spammy, or low-quality. To ensure that your ad is approved, it's important to carefully review Instagram's advertising policies and guidelines, and to make sure that your ad meets all of the platform's requirements. If you're still having trouble getting your ad approved, consider reaching out to Instagram's support team for assistance.

2. What does it mean when ad says not approved?

When an ad says "not approved," it means that the ad has been reviewed by the advertising platform and has been deemed to violate their advertising policies or guidelines. This could be due to a variety of reasons, such as using inappropriate language, promoting illegal activities, or featuring misleading or false information. When an ad is not approved, it cannot be displayed on the platform and will not be shown to the intended audience. It is important to ensure that your ads comply with the platform's policies and guidelines to avoid rejection or suspension of your advertising account. If your ad is not approved, you may need to revise the ad content or contact the platform's support team for further assistance.

3. Why is my Instagram ad still pending approval?

If your Instagram ad is still pending approval, there are a few reasons why this might be happening. Firstly, it's important to note that Instagram has a strict set of guidelines that all ads must adhere to. If your ad violates any of these guidelines, it will be rejected and you will need to make changes before resubmitting. Additionally, Instagram receives a high volume of ad submissions every day, so it can take some time for your ad to be reviewed and approved. Generally, the approval process can take anywhere from a few hours to a few days. If you're concerned about the status of your ad, you can check the status in your Ads Manager account. If your ad has been pending for an extended period of time, you can contact Instagram's support team for further assistance.

4. How long does it take for Instagram ads to be approved?

As an SEO copywriter, I can tell you that the approval process for Instagram ads can vary in time. Typically, it takes between 24 to 48 hours for Instagram to approve your ad. However, it's important to note that this timeline can be affected by a variety of factors, such as the volume of ads currently being reviewed and any changes or updates to Instagram's ad policies. To ensure your ad is approved as quickly as possible, make sure to follow Instagram's ad guidelines and best practices, including using high-quality images and avoiding any content that may be considered offensive or misleading. Additionally, consider submitting your ad during off-peak hours when there may be less competition for review. Overall, patience and careful attention to detail are key when it comes to getting your Instagram ads approved in a timely manner.