Is Instagram Ads Down? Here's What You Can Do
# PPC
Are you experiencing issues with your Instagram ads? Are you wondering if Instagram ads are down? If so, you're not alone. Many businesses and marketers have reported issues with their Instagram ads not running or being rejected. In this article, we'll explore the reasons why your Instagram ads may not be working and what you can do to fix them.
Instagram Ads may be down, but don't panic! There are plenty of other ways to reach your target audience and drive engagement on social media.
Understanding Instagram Ads
First, let's understand what Instagram ads are and how they work. Instagram ads are paid advertisements that appear on the Instagram platform. These ads can be in the form of photos, videos, or stories and are shown to Instagram users based on their interests, behaviors, and demographics.
To create an Instagram ad, you need to have an Instagram business account and a Facebook Ads Manager account. You can then choose from a variety of ad formats and targeting options to create your ad. Once your ad is created, it goes through a review process to ensure it meets Instagram's ad policies and guidelines.
Reasons Why Instagram Ads May Not Be Working
Now that we understand what Instagram ads are, let's explore the reasons why your Instagram ads may not be working.
1. Ad Rejection
One of the most common reasons why Instagram ads are not working is ad rejection. Instagram has strict ad policies and guidelines that all ads must adhere to. If your ad violates any of these policies, it will be rejected.
Some common reasons for ad rejection include using inappropriate language or images, promoting illegal or restricted products, and using misleading or false information. To avoid ad rejection, make sure you read and understand Instagram's ad policies before creating your ad.
2. Technical Issues
Another reason why your Instagram ads may not be working is technical issues. Instagram's platform and ad system are complex, and technical issues can arise from time to time. These issues can include ad delivery problems, ad disapprovals, and ad account suspensions.
To fix technical issues with your Instagram ads, you can try the following:
- Check your ad account settings to make sure everything is set up correctly
- Contact Instagram support for assistance
- Wait for the issue to be resolved on its own
3. Budget and Bidding
Instagram ads are run on a bidding system, which means that advertisers bid for ad placement based on their budget and targeting options. If your budget is too low or your bidding strategy is not optimized, your ads may not be shown to your target audience.
To fix budget and bidding issues with your Instagram ads, you can try the following:
- Increase your ad budget to reach a larger audience
- Optimize your bidding strategy to ensure your ads are shown to the right audience
- Experiment with different ad formats and targeting options to find what works best for your business
What You Can Do If Your Instagram Ads Are Not Working
If you're experiencing issues with your Instagram ads, there are several things you can do to fix them.
1. Check Your Ad Account Settings
The first thing you should do is check your ad account settings to make sure everything is set up correctly. This includes verifying your payment method, ensuring your ad account is connected to your Facebook Ads Manager account, and checking your ad settings and targeting options.
2. Review Instagram's Ad Policies
If your ad has been rejected, it's important to review Instagram's ad policies to understand why your ad was rejected. Make sure you understand the policies and guidelines before creating your ad to avoid future rejections.
3. Contact Instagram Support
If you're experiencing technical issues with your Instagram ads, you can contact Instagram support for assistance. They can help you troubleshoot the issue and provide guidance on how to fix it.
4. Experiment with Different Ad Formats and Targeting Options
If your Instagram ads are not performing well, you can experiment with different ad formats and targeting options to find what works best for your business. Try using different ad formats, such as photos, videos, or stories, and experiment with different targeting options to reach your target audience.
Conclusion
In conclusion, if you're experiencing issues with your Instagram ads, there are several reasons why this may be happening. Ad rejection, technical issues, and budget and bidding issues are all common reasons why Instagram ads may not be working. To fix these issues, you can check your ad account settings, review Instagram's ad policies, contact Instagram support, and experiment with different ad formats and targeting options. By doing so, you can ensure your Instagram ads are running smoothly and reaching your target audience effectively.
💡 #INSIGHT
According to a recent report by DownDetector, Instagram experienced a spike in outage reports on September 17th, 2021, with over 12,000 users reporting issues with the platform. This outage affected both the app and the website, with users reporting issues with logging in, posting, and accessing their feeds. While Instagram has not released an official statement regarding the outage, users can check the platform's Twitter account or DownDetector for updates on any ongoing issues.
🤔 Frequently Asked Questions
1. Why are my Instagram ads not running?
There could be a few reasons why your Instagram ads are not running. Firstly, make sure that your account is set up as a business account and that you have linked it to your Facebook page. This is necessary to create and run Instagram ads. Secondly, check that your ad account has a valid payment method linked to it. If your payment method is not valid or has expired, your ads will not run. It's also important to ensure that your ad content complies with Instagram's advertising policies. If your ad violates any of these policies, it will not be approved to run. Lastly, check that you have set your targeting correctly. If your targeting is too broad or too narrow, your ads may not be reaching the right audience. By addressing these potential issues, you should be able to get your Instagram ads up and running in no time!
2. Is there problem with Instagram today?
As of the moment, there seems to be no widespread issue with Instagram. However, it is not uncommon for individual users to experience glitches or errors while using the platform. If you are having trouble accessing your account or encountering any other issues, you can try troubleshooting by logging out and back in, clearing your cache and cookies, or updating the app to the latest version. Additionally, you can check Instagram's official Twitter account or status page to see if there are any reported outages or technical difficulties. Remember that social media platforms are constantly evolving and updating, so occasional hiccups are to be expected.
3. How do I know if my Instagram ad is running?
If you're wondering how to check if your Instagram ad is running, there are a few steps you can take. First, navigate to your Instagram profile and click on the three horizontal lines in the top right corner. From there, select "Ads" and then "Activity." This will show you a list of all your active and inactive ads. If your ad is still pending, it will show up as "In Review." If it's active, it will show up as "Active." You can also check the status of your ad by going to Facebook Ads Manager and selecting the campaign that your ad is a part of. From there, you can see the status of your ad and any metrics associated with it, such as impressions and clicks. Keep in mind that it may take some time for your ad to start running, so don't panic if it doesn't show up immediately.
4. Does Instagram ads work?
Instagram ads can be an incredibly effective tool for businesses looking to expand their reach and engage with a wider audience. With over 1 billion active users on the platform, Instagram offers a unique opportunity to connect with potential customers and drive conversions. However, the success of your Instagram ads will depend on a number of factors, including your target audience, ad format, and overall strategy. To ensure that your ads are effective, it's important to take the time to research your audience and tailor your messaging to their interests and needs. Additionally, using eye-catching visuals and compelling calls-to-action can help to increase engagement and drive conversions. Overall, when done correctly, Instagram ads can be a powerful tool for businesses looking to grow their brand and connect with new customers.
