From Promoted Tweets to Cards: The Different Twitter Ads Formats
# PPC
Twitter is one of the most powerful social media platforms in the world. With over 330 million active monthly users, it is a great place for businesses to reach their target audience. One of the best ways to do this is through Twitter Ads.
Twitter Ads are a great way to promote your brand, increase your reach, and drive traffic to your website. But with so many different ad formats available, it can be overwhelming to know which one to choose. In this article, we will explore the different Twitter Ads formats available and help you decide which one is right for your business.
Promoted Tweets and Cards are two of the most popular Twitter ad formats. Promoted Tweets are ideal for businesses looking to increase engagement and reach a wider audience. Cards, on the other hand, are perfect for those looking to drive traffic to their website and generate leads.
Promoted Tweets
Promoted Tweets are the most common Twitter Ads format. They look and function just like regular tweets, but they are promoted to a larger audience. Promoted Tweets can be used to promote a product, service, or event, or to drive traffic to your website.
To create a Promoted Tweet, you simply need to choose the tweet you want to promote and select your target audience. You can target your audience by location, interests, keywords, and more. Promoted Tweets can be displayed on the Twitter timeline, search results, and profile pages.
Promoted Accounts
Promoted Accounts are another popular Twitter Ads format. Promoted Accounts are used to promote your Twitter account to a larger audience. This can help you gain more followers and increase your brand's visibility on Twitter.
To create a Promoted Account, you need to set a daily budget and choose your target audience. You can target your audience by location, interests, keywords, and more. Promoted Accounts can be displayed on the Twitter timeline, search results, and profile pages.
Promoted Trends
Promoted Trends are a Twitter Ads format that allows you to promote a hashtag to a larger audience. This can help you increase your brand's visibility on Twitter and engage with your target audience.
To create a Promoted Trend, you need to choose a hashtag and set a daily budget. Promoted Trends are displayed at the top of the Twitter Trends list for 24 hours. This can help you reach a larger audience and increase your brand's visibility on Twitter.
Promoted Moments
Promoted Moments are a Twitter Ads format that allows you to create a curated collection of tweets. This can help you tell a story or showcase your brand's products or services.
To create a Promoted Moment, you need to choose the tweets you want to include and set a daily budget. Promoted Moments are displayed in the Moments tab on Twitter. This can help you reach a larger audience and increase your brand's visibility on Twitter.
Twitter Cards
Twitter Cards are a Twitter Ads format that allows you to attach rich media to your tweets. This can help you increase engagement and drive traffic to your website.
There are several types of Twitter Cards available, including Summary Cards, App Cards, Player Cards, and Lead Generation Cards. Summary Cards display a summary of your content, App Cards display information about your app, Player Cards display video or audio content, and Lead Generation Cards allow you to collect leads directly from Twitter.
To create a Twitter Card, you need to add a few lines of HTML to your website. This will allow Twitter to pull in the rich media and display it in your tweet. Twitter Cards can be displayed on the Twitter timeline, search results, and profile pages.
Conclusion
Twitter Ads are a great way to promote your brand, increase your reach, and drive traffic to your website. With so many different ad formats available, it can be overwhelming to know which one to choose. By understanding the different Twitter Ads formats available, you can choose the one that is right for your business and achieve your marketing goals.
💡 #INSIGHT
According to a recent study by Hootsuite, Twitter Cards generate 43% higher engagement rates compared to regular Tweets. This is because Twitter Cards allow for more visually appealing content, such as images and videos, to be included in the Tweet, making it more eye-catching and engaging for users. Additionally, Twitter Cards also allow for more detailed information to be shared, such as product descriptions or event details, making it easier for users to take action directly from the Tweet. Overall, incorporating Twitter Cards into your Twitter Ads strategy can lead to higher engagement rates and ultimately, better ROI.
🤔 Frequently Asked Questions
1. What format is best for Twitter ads?
When it comes to Twitter ads, there are a few different formats to choose from, each with its own benefits and drawbacks. One popular option is the promoted tweet, which looks just like a regular tweet but is marked as "promoted" and appears at the top of users' feeds. Promoted tweets can be used to promote a specific product or service, drive traffic to a website, or simply increase brand awareness. Another format is the promoted account, which appears in users' "Who to Follow" suggestions and can help increase your follower count. Finally, there are promoted trends, which allow you to promote a specific hashtag and appear at the top of the trending topics list. Ultimately, the best format for your Twitter ad will depend on your goals and target audience, so it's important to do your research and choose the option that will be most effective for your specific needs.
2. What format is a Twitter business ad?
Twitter business ads come in a variety of formats, each with its own benefits and limitations. The most common format is the promoted tweet, which appears in users' timelines just like any other tweet but is marked as "promoted" to indicate that it is an ad. Promoted tweets can include text, images, videos, and links, making them a versatile option for businesses looking to reach a wide audience. Another popular format is the promoted account, which appears in users' "Who to Follow" suggestions and is designed to help businesses increase their Twitter following. Promoted trends, on the other hand, are more expensive but can provide significant visibility by placing a hashtag at the top of users' trending topics. Ultimately, the best format for your Twitter business ad will depend on your goals, budget, and target audience.
3. What are Twitter's card ad formats?
Twitter's card ad formats are a powerful tool for businesses looking to increase engagement and drive traffic to their website. Essentially, a Twitter card is a type of tweet that includes rich media, such as images, videos or links, that can be expanded to show more information. There are four main types of Twitter card ads: summary cards, photo cards, gallery cards and app cards. Summary cards are the most basic type of card and include a title, description and thumbnail image. Photo cards, on the other hand, are designed to showcase a single image, while gallery cards allow businesses to display multiple images in a single tweet. Finally, app cards are specifically designed for mobile app developers and allow users to download or install an app directly from a tweet. By utilizing these different card ad formats, businesses can create more engaging and interactive content that is sure to capture the attention of their target audience.
4. Can you post 9x16 on Twitter?
Yes, you can post 9x16 on Twitter! The platform allows for a variety of image sizes, including vertical images like 9x16. In fact, vertical images can be particularly effective on Twitter, as they take up more space in users' feeds and can be more eye-catching. However, it's important to keep in mind that Twitter does have specific size recommendations for images. For optimal viewing, Twitter recommends a minimum size of 600 x 335 pixels and a maximum size of 4096 x 4096 pixels. Additionally, it's important to consider the content of your image and ensure that it aligns with your brand and messaging. With these considerations in mind, posting 9x16 images on Twitter can be a great way to engage your audience and share your message in a visually compelling way.
