404: Page Not Found

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When you browse the internet, you've likely stumbled upon the dreaded "404 not found" error page. It's frustrating for users and website owners alike, but it's a common occurrence on the web. In this article, we'll take an in-depth look at what a 404 not found page is, how it affects your website's SEO, and what you can do to fix it.

What is a 404 not found page?

A 404 not found page is an HTTP response status code that indicates a requested page or resource could not be found on a server. When a user clicks on a link or enters a URL that doesn't exist, the webserver will return a 404 error page to let the user know that the page they're trying to access isn't available.

How 404 not found pages affect SEO

Having a high number of 404 errors on your website can negatively impact your SEO efforts. Search engine crawlers may view your site as low quality and rank it lower in search results. Additionally, users who encounter 404 errors are likely to bounce back to the search results and visit a competitor's website instead.

How to fix 404 not found pages

There are several ways to fix 404 not found pages on your website. The first step is to identify the pages that are returning a 404 error. You can use tools like Google Search Console or third-party tools like Screaming Frog to crawl your site and identify broken links.

Once you've identified the pages that are returning 404 errors, you can take several actions to fix them. One option is to redirect the broken URL to a working page on your site. Another option is to create a custom 404 error page that provides helpful information to users and encourages them to continue browsing your site.

Tips for fixing 404 not found pages

  • Use tools like Google Search Console or Screaming Frog to identify broken links on your site
  • Redirect broken URLs to a working page on your site
  • Create a custom 404 error page that provides helpful information to users

Common causes of 404 not found pages

  • Broken links from external websites
  • Typos in URLs
  • Pages that have been deleted or moved without being redirected

Conclusion

In summary, a 404 not found page is a common occurrence on the web that can negatively impact your website's SEO efforts. By taking steps to identify and fix broken links on your site, you can improve user experience and maintain a high level of SEO performance.