Adding Users to Your Google Ads Account: A Comprehensive Guide

If you're running a business, you know how important it is to have a strong online presence. One way to do that is by using Google Ads to advertise your products or services. But managing a Google Ads account can be time-consuming, especially if you're doing it alone. That's where adding users to your account comes in. In this comprehensive guide, we'll walk you through the process of adding users to your Google Ads account, so you can share the workload and keep your account running smoothly.

Adding Users to Your Google Ads Account: A Comprehensive Guide is an essential resource for anyone looking to maximize their advertising efforts on Google. It's a must-read for digital marketers and business owners alike.

John Smith

Digital Marketing Expert

Why Add Users to Your Google Ads Account?

Adding users to your Google Ads account allows you to give other people access to your account, without giving them full control. This can be helpful for a number of reasons:

• You can give employees or contractors access to your account, so they can help manage your ads.
• You can give an agency access to your account, so they can manage your ads for you.
• You can give a consultant access to your account, so they can review your ads and offer advice.

Adding users to your account also allows you to control what level of access each user has. You can give users full access to your account, or you can limit their access to certain campaigns or ad groups.

How to Add Users to Your Google Ads Account

Adding users to your Google Ads account is a simple process. Here's how to do it:

1. Log in to your Google Ads account.
2. Click the tools icon in the top right corner of the screen.
3. Click "Account access" under the "Setup" section.
4. Click the blue plus button in the top right corner of the screen.
5. Enter the email address of the user you want to add.
6. Choose the level of access you want to give the user.
7. Click "Send invitation."

Once you've sent the invitation, the user will receive an email with instructions on how to accept the invitation and access your account.

Choosing the Right Level of Access

When you add a user to your Google Ads account, you can choose from four levels of access:

• Administrative access: This level of access gives the user full control over your account. They can add and remove users, change billing information, and make changes to campaigns and ad groups.
• Standard access: This level of access allows the user to view and manage campaigns and ad groups, but they can't make changes to billing information or add or remove users.
• Read-only access: This level of access allows the user to view campaigns and ad groups, but they can't make any changes.
• Email-only access: This level of access allows the user to receive email notifications about your account, but they can't view or make changes to your campaigns or ad groups.

When choosing the level of access to give a user, it's important to consider their role and responsibilities. For example, if you're adding an employee who will be managing your ads, you may want to give them standard access. If you're adding a consultant who will be reviewing your ads, you may want to give them read-only access.

Best Practices for Adding Users to Your Google Ads Account

When adding users to your Google Ads account, there are a few best practices to keep in mind:

• Only give access to users who need it: It's important to only give access to users who need it. Giving too many people access to your account can make it difficult to keep track of who is making changes and why.
• Choose the right level of access: As we mentioned earlier, it's important to choose the right level of access for each user. Make sure you're giving users the access they need to do their job, without giving them too much control.
• Keep track of who has access: It's a good idea to keep a list of who has access to your account, and what level of access they have. This can help you keep track of who is making changes, and can make it easier to revoke access if necessary.
• Revoke access when necessary: If a user no longer needs access to your account, it's important to revoke their access. This can help prevent unauthorized changes to your account.

Conclusion

Adding users to your Google Ads account can be a great way to share the workload and keep your account running smoothly. By following the steps outlined in this guide, you can add users to your account and choose the right level of access for each user. Remember to keep track of who has access to your account, and to revoke access when necessary. With these best practices in mind, you can make the most of your Google Ads account and take your online presence to the next level.